Let's be real for a minute. When you're trying to sell something online, whether it's that old gaming console collecting dust or a designer bag you barely used, the temptation to slap Like New on it is strong. We've all been there, right? It feels like the magic phrase that makes everything sound shiny and perfect, drawing buyers in like moths to a flame. But here's a secret that could seriously level up your selling game: Like New might actually be holding you back.
I learned this the hard way. I once listed a vintage record player – a real beauty, but definitely not new. I wrote Like New, plays perfectly! The thing sat there. For weeks. I dropped the price. Still nothing. Then, a friend, who basically lives and breathes online sales, told me I was missing the point. "Stop trying to make it sound perfect when it isn't," she said. "Be honest, but smart about it."
She was right. The problem wasn't the record player; it was my description. I was using a generic, catch-all phrase when what buyers really need is specifics. They want to know exactly what they're getting. Think about it: if you're buying something, wouldn't you rather see a description that builds trust and sets clear expectations?
That's where these "untapped" condition keywords come in. They're not just fancy words; they're powerful tools that can make your listings stand out, attract the right buyers, and ultimately, sell your stuff faster. Forget the vague Like New and let's dive into some terms that can truly transform your selling strategy.
Why 'Like New' Falls Short
Before we jump into the good stuff, let's unpack why Like New isn't always your best friend.
- It's often an exaggeration. How many things are truly like new once you've opened the box, let alone used them? Not many. When a buyer receives something described as Like New and finds even the tiniest scuff, expectation meets reality, and that's usually bad news. You risk returns, negative feedback, and a whole lot of headache.
- It's boring. Everyone uses it. In a sea of listings, Like New just blends in. It doesn't tell a unique story about your item. It's like calling every movie "good" – it might be true, but it gives you zero information about what kind of movie it is. People scroll past it because it doesn’t grab their attention.
- It lacks precision. Different people have different ideas of what Like New means. To me, it might mean "used twice, no visible flaws." To you, it might mean "opened the box, decided I didn't want it." This ambiguity creates friction and distrust.
The goal isn't just to make a sale; it's to make a good sale, one where the buyer is happy and you avoid issues. That’s where these next seven keywords come into play. They build trust, set expectations, and frankly, make you look like a pro.
The Secret Sauce: 7 Keywords That Sell Faster
Here are the terms I'm talking about. Pay attention, because these can seriously make a difference in how quickly your stuff gets scooped up.
1. Pre-owned — Excellent
This is your go-to for items that have seen a little bit of life but are still in fantastic shape. Think of it as the responsible older sibling of Like New. It tells buyers, "Hey, this isn't fresh off the factory line, but it's pretty darn close."
EBay's own guidelines, for example, suggest this term for items with "minimal signs of use, such as faint surface marks or gentle creasing." See how specific that is? It's not just "perfect;" it's "minimal signs." This is great for electronics that lived in a case, a piece of clothing worn only a few times for special occasions, or a book with a barely creased spine.
Why it works: It manages expectations without underselling. Buyers appreciate honesty. When they read "Pre-owned — Excellent," they expect a minor imperfection or two, but nothing major. When they receive an item that truly is excellent, they're pleasantly surprised. This builds a great reputation.
Real-world example: I once sold a pair of high-end headphones using this exact phrase. I had worn them a grand total of five times, and while they looked basically new, there was a tiny, barely visible scuff on one earcup. Instead of saying Like New, I opted for "Pre-owned — Excellent" and explicitly mentioned the minor scuff in the description. They sold in less than a day, and the buyer left a glowing review, specifically mentioning how accurate my description was. Boom!
2. Pre-owned — Good
Now we’re talking about items that have been used a bit more, but are still perfectly functional and presentable. This term is for the workhorses, the things that have been loved but not abused.
According to eBay, "Pre-owned — Good" describes "gently used items with light signs of wear, like minor scuffing or light scratches."
Why it works: It's realistic. Most used items fall into this category. By using "Good," you’re signaling that the item isn't pristine, but it’s still perfectly usable and has a lot to offer. It attracts buyers looking for a good deal on something functional, not necessarily something collector-grade.
Real-world example: My old trusty laptop bag. It saw me through countless coffee shop work sessions and train commutes. It had a few pen marks inside and some slight discoloration on the bottom, but the zippers were solid, and it protected my laptop perfectly. I listed it as "Pre-owned — Good," highlighted its durability, and noted the minor cosmetic flaws. It sold quickly to a student who just needed a reliable bag and wasn't bothered about a few imperfections. He got a great bag for a fraction of the price, and I cleared out some clutter. Win-win.
3. Pre-owned — Fair
This one is for items that have lived a full life and show it. They're still usable, but their imperfections are noticeable. This is where honesty truly shines, and it can save you from a lot of headaches down the line.
EBay’s definition for "Pre-owned — Fair" is for "well-used items with noticeable signs of use, such as worn edges or discoloration."
Why it works: It sets very clear expectations. Buyers who are looking for "Fair" items usually prioritize function or a very low price point. They're looking for a bargain, a project, or something with character. By being upfront about the "Fair" condition, you avoid disappointment and attract the right kind of buyer who understands and values the item for what it is.
Real-world example: I had an old, beloved leather jacket. It had seen better days: faded in spots, some scuffs on the sleeves, a tiny tear near the pocket. Listing it as anything but "Fair" would have been a lie. I took detailed photos of every single imperfection and used "Pre-owned — Fair" in the title. I wrote a description that basically said, "This jacket has character! It's seen some things, but it's still warm and looks cool." It sold to a guy who specifically loved the distressed look and was thrilled with the honest description. He knew exactly what he was getting, and I got some cash for a jacket I wasn't wearing anymore.
4. Refurbished
This keyword is a game-changer, especially for electronics, appliances, or anything that can break down and be fixed. "Refurbished" means "has been restored to working condition, often with a warranty."
According to eBay, this isn't just a repair; it implies that care has been taken to get the item back into tip-top shape, often by the manufacturer or a certified professional.
Why it works: It instills confidence. Many people are wary of buying used electronics because they worry about reliability. "Refurbished" alleviates that fear. It implies that the item went through a rigorous process to ensure it works correctly. The mention of a warranty, if applicable, is a huge selling point. Buyers get a near-new experience at a lower price.
Real-world example: I once had a high-end coffee maker that started acting wonky. Instead of tossing it, I sent it back to the manufacturer for repair. They replaced a component and sent it back "factory refurbished." When I decided to upgrade, I listed the old one as "Refurbished." I highlighted that it had been serviced by the manufacturer and was working perfectly. It sold incredibly fast, even though it wasn't cheap. The buyer knew they weren't just buying a broken-and-fixed item, but one that had been professionally restored. This term is golden for items that have been given a new lease on life.
5. New with Tags (NWT)
This one is fantastic for clothing, accessories, and anything that typically comes with attached tags. "NWT" means "Brand-new items that still have the original tags attached."
Simple, clear, and highly effective.
Why it works: It clearly communicates that the item is unworn, unused, and hasn't been tampered with. This is what buyers look for when they want a brand-new item but maybe can't find it in stores, or they're looking for a slight discount. It eliminates any doubt about the item's newness.
Real-world example: I'm a bit of a shopaholic, I'll admit it. Sometimes I buy things and then, weeks later, realize I don't actually need them or they don't fit quite right. I had a beautiful dress with the tags still on, never worn, just hung in my closet. Instead of "New," which could be misinterpreted, I listed it as "New with Tags (NWT)." I took a clear photo showing the tags. It sold within hours. Buyers know immediately it's a completely fresh item, not something someone bought, wore for an evening, and then tried to return.
6. New in Box (NIB)
Similar to NWT, but for items that come in packaging, "NIB" means "Items that are brand new and come in their original packaging."
Why it works: It assures the buyer that the item is pristine and untouched, just as if they bought it from a retail store. For collectors, the condition of the box itself can be crucial, and "NIB" implies that the packaging is also in excellent shape. It suggests the item has never been opened or used.
Real-world example: I once received a duplicate gift of a popular smart speaker. Still sealed in its original box. I listed it as "New in Box (NIB)" and took a picture of the sealed box. It was gone almost instantly. People are often looking for deals on brand new electronics, and "NIB" clearly signals that it's a retail experience without the retail price tag. It's a gold standard for truly unused items that come in their original packaging.
7. For Parts or Not Working
This might seem counterintuitive. Why list something that doesn't work? But trust me, this keyword is incredibly valuable for selling things that are genuinely broken or only partially functional. It clearly states, "Items that are non-functional and intended for parts or repair."
According to eBay, it's for items that are non-functional and intended for parts or repair.
Why it works: It attracts a specific niche: tinkerers, repair shops, collectors needing spare parts, or hobbyists. By being brutally honest about the item's condition, you eliminate any potential for disappointment. You aren't trying to trick anyone into buying a broken item; you're offering it to someone who explicitly wants a broken item for its components or for a repair project.
Real-world example: I had an old, high-end DSLR camera body that decided to kick the bucket. The shutter mechanism failed – a costly repair. Instead of throwing it out, I listed it as "For Parts or Not Working." I detailed exactly what was broken and mentioned that certain parts (lens mount, screen, battery door, etc.) were still in good condition. I took close-up photos. To my surprise, it sold within a week! A buyer who ran a camera repair shop bought it specifically for salvageable parts. He got what he needed, and I avoided sending electronic waste to a landfill while making a few bucks. It felt great, honestly, because it was a clear, no-nonsense transaction.
The Art of Honesty: Beyond the Keywords
Using these keywords is just the first step. To truly optimize your listings and sell faster, you need to combine them with clear, honest descriptions and excellent photos.
1. Be Specific in Your Description
Don't just use the keyword and call it a day. Elaborate! If you say "Pre-owned — Excellent," then explain why it's excellent and what those "minimal signs of use" are.
For example, for a phone listed as "Pre-owned — Excellent," you might write: "This phone is in excellent condition with only faint micro-scratches on the screen (visible only under bright light) and a tiny nick on the bottom right corner (see photo). All functions work perfectly." This level of detail tells buyers exactly what they're getting.
For "Pre-owned — Fair," don't be afraid to list every ding and scratch. "This vintage lamp has noticeable wear consistent with age, including discoloration on the base, a few small dents on the shade, and some fraying on the cord (still functional, but recommend professional inspection). Adds great character!"
2. Photos, Photos, Photos!
This is probably the most crucial part. Your photos must back up your condition description. If you say "Pre-owned — Fair" because of worn edges, then show clear, well-lit photos of those worn edges. Don't try to hide imperfections. In fact, highlight them! Take photos from multiple angles, show close-ups of any flaws, and make sure the lighting is good so buyers can see everything clearly.
If you list something as "NWT," show the tag clearly in a photo. If it's "NIB," show the sealed box. This transparency builds trust and reduces the chance of a buyer feeling misled.
I always take my photos near a window for natural light. If there's a scuff, I point to it or circle it in the photo editing (if the platform allows annotations). Being upfront prevents complaints down the line.
3. Price Accordingly
Your condition keyword should heavily influence your pricing. "NWT" and "NIB" items can command prices closer to retail, while "Pre-owned — Fair" or "For Parts" items should be priced significantly lower. Research similar items in similar conditions to get a realistic idea. Don't overprice a "Fair" item just because you desperately want more money for it. Buyers are smart, and they'll scroll past.
4. Know Your Platform's Guidelines
While these keywords are universally helpful, always double-check the specific platform's guidelines (like eBay, Poshmark, Depop, etc.). Some platforms have their own standardized condition categories that you should adhere to while still incorporating these descriptive terms into your written description. eBay, for instance, has dropdown menus for condition, and your written description should complement that selection.
My Journey to Better Selling
When I first started selling online, I was terrible at descriptions. "Good condition" was my go-to for everything from a slightly scuffed book to a barely used jacket. I’d get questions about every little detail, sometimes even complaints after a sale. It was frustrating. I felt like I was spending more time answering questions than actually selling.
Then I realized my descriptions were the problem. I was being lazy. I wasn't putting myself in the buyer's shoes. What would I want to know if I were buying this item online, sight unseen (except for the photos)?
It was a slow shift. I started experimenting with more detailed language, taking more thoughtful photos. I noticed a subtle but definite change. My items started selling a little faster. I received fewer questions because I had already answered them in the listing. Most importantly, my buyer feedback became overwhelmingly positive, often directly praising the accuracy of my descriptions.
The biggest "Aha!" moment was when I sold an old, beaten-up guitar amp that was definitely "For Parts or Not Working." I was sure no one would buy it. But I listed it with full honesty, detailing every flaw and explicitly stating it was for parts only. The transaction was smooth, and the buyer was thrilled. It was then I truly understood the power of precise condition descriptions.
It's not about tricking people into buying something; it's about connecting the right item with the right buyer. These keywords aren't just buzzwords; they're bridges of trust between you and your potential customer. They streamline the selling process, reduce buyer remorse, and ultimately, put more money in your pocket, faster.
So, next time you're about to list something, step away from the "Like New" button. Take an honest look at your item. Ask yourself, "What's its real story?" Then, pick the perfect keyword from this list, flesh out the details, snap some killer photos, and watch your items fly off the virtual shelves. It's a small change with a massive impact. Go forth and sell!
